To Love & To Cherish | For a Day You'll Never Forget

For a day you’ll

never forget

Find your dream dress

Book an Appointment

For a day you’ll

never forget

Find your dream dress

Book an Appointment

For a day you’ll

never forget

Find your dream dress

Book an Appointment

Find your dream dress

Book an Appointment

Your dream dress is closer than you think…

Congratulations on your engagement. We cannot wait to hear all about your wedding planning and help in whatever way we can.

To Love and To Cherish is a family run boutique situated in the beautiful market town of Ashbourne, Derbyshire.

At To Love and To Cherish we aim to give you the perfect wedding dress shopping experience you have dreamed of. We provide bridal experience appointments that allow you to come and be pampered in our beautiful surroundings with your family and friends.

We have a huge selection of gowns in store from designers from all over the world, we have gowns to suit any shape, size, style, time frame or budget.

We love to provide a bespoke and memorable experience for our brides in a relaxed setting. After all, this is one of the most important decisions you will make when it comes to planning your wedding, so you need to feel comfortable and relaxed when choosing the perfect dress.

Your dream dress is closer than you think…

Congratulations on your engagement. We cannot wait to hear all about your wedding planning and help in whatever way we can.

To Love and To Cherish is a family run boutique situated in the beautiful market town of Ashbourne, Derbyshire.

At To Love and To Cherish we aim to give you the perfect wedding dress shopping experience you have dreamed of. We provide bridal experience appointments that allow you to come and be pampered in our beautiful surroundings with your family and friends.

We have a huge selection of gowns in store from designers from all over the world, we have gowns to suit any shape, size, style, time frame or budget.

We love to provide a bespoke and memorable experience for our brides in a relaxed setting. After all, this is one of the most important decisions you will make when it comes to planning your wedding, so you need to feel comfortable and relaxed when choosing the perfect dress.

What To Expect

Your wedding is a collection of thousands of precious little moments.

At To Love & To Cherish, we know that picking out your dress is one of those moments. So, we make your day in the showroom unique.

See what we do for you

Our Appointments

Step 1: Meet our team

We all love what we do and we think that shows. We want to know all about you, your wedding and your planning journey. We work hard to make our brides and their entourage feel as welcome and comfortable as we can. Our team is constantly refreshing their knowledge of current trends and stock and have the knowledge and experience to help you find the perfect dress. Our team are always keeping in touch with brides, past and present, we love having our lovely brides come back to see us. We have been incredibly honoured to attend weddings, meet beautiful new arrivals and be kept posted on all our brides exciting latest goings on. When you choose to find your dress with our team your not just making a purchase your becoming part of the team too, and that is why we love what we do!

Step 2: Make your selection

It is of course incredibly important to have a collection that allows all brides to explore their options. If there is one thing that we always believe in here it’s that beauty has no size. Being a size 6, 16 or 26 shouldn’t change the selection, choice and experience a bride is offered. We stock samples in all sizes, shapes and styles. We are incredibly lucky to work with incredible designers from all over the world. All of which believes just as much as we do that all brides deserve to have any shape, style, trend, fabric or detail on offer.

Step 3: Take your time

We always want to make sure that brides leave knowing that they have had the time to make a fully informed and well considered decision. We always try to leave as much time as possible for our appointments. Our bridal experience appointments are always at least 90 minutes, but we always work with our brides and when we have needed to we have had appointments of three hours or more. We want to make sure that our brides feel relaxed enough to take the time to try on as many gowns as we need to, re try favourites and have a little refresher or break if we need to.

Step 4: Count the cost

This point has two parts to consider. Firstly the cost of our appointments, all of our appointments are totally free, whether it’s your first, second or third time coming to see us, if it’s for our reorder gowns, sale gowns or accessories it is always free. Secondly is the cost of our gowns. We always carefully consider our collections to make sure that we have something for everyone. Our new and current season gowns start at £1200 and are all under £2800. We are also able to offer an off the peg price for many of our gowns, offering savings of upto 50%, and our sale dresses start from as little as £350.

Step 5: Enjoy some goodies

We always make sure our brides and their entourage are fully refreshed with plenty of drinks and tasty treats so that you are all ready and raring to find that dream dress. Once all of our brides have also said yes to their dream dress they will also get to take home a little bag of goodies from us. A few treats to help them sit back, relax and enjoy the feeling and excitement of finding the one.

What To Expect

Your wedding is a collection of thousands of precious little moments.

At To Love & To Cherish, we know that picking out your dress is one of those moments. So, we make your day in the showroom unique.

See what we do for you

Our Appointments

Step 1: Meet our team

We all love what we do and we think that shows. We want to know all about you, your wedding and your planning journey. We work hard to make our brides and their entourage feel as welcome and comfortable as we can. Our team is constantly refreshing their knowledge of current trends and stock and have the knowledge and experience to help you find the perfect dress. Our team are always keeping in touch with brides, past and present, we love having our lovely brides come back to see us. We have been incredibly honoured to attend weddings, meet beautiful new arrivals and be kept posted on all our brides exciting latest goings on. When you choose to find your dress with our team your not just making a purchase your becoming part of the team too, and that is why we love what we do!

Step 2: Make your selection

It is of course incredibly important to have a collection that allows all brides to explore their options. If there is one thing that we always believe in here it’s that beauty has no size. Being a size 6, 16 or 26 shouldn’t change the selection, choice and experience a bride is offered. We stock samples in all sizes, shapes and styles. We are incredibly lucky to work with incredible designers from all over the world. All of which believes just as much as we do that all brides deserve to have any shape, style, trend, fabric or detail on offer.

Step 3: Take your time

We always want to make sure that brides leave knowing that they have had the time to make a fully informed and well considered decision. We always try to leave as much time as possible for our appointments. Our bridal experience appointments are always at least 90 minutes, but we always work with our brides and when we have needed to we have had appointments of three hours or more. We want to make sure that our brides feel relaxed enough to take the time to try on as many gowns as we need to, re try favourites and have a little refresher or break if we need to.

Step 4: Count the cost

This point has two parts to consider. Firstly the cost of our appointments, all of our appointments are totally free, whether it’s your first, second or third time coming to see us, if it’s for our reorder gowns, sale gowns or accessories it is always free. Secondly is the cost of our gowns. We always carefully consider our collections to make sure that we have something for everyone. Our main collection starts at £800 and our sale gowns start from as little as £150 and are usually all under £500!

Step 5: Enjoy some goodies

We always make sure our brides and their entourage are fully refreshed with plenty of drinks and tasty treats so that you are all ready and raring to find that dream dress. Once all of our brides have also said yes to their dream dress they will also get to take home a little bag of goodies from us. A few treats to help them sit back, relax and enjoy the feeling and excitement of finding the one.

That moment when you find

the one

Explore our extensive range

Collections